Certified Digital Business Leader (CDBL)

Transform yourself as a business leader and get ready for the Digital Economy

   Watch Promo

Technologies are changing our lifestyle and the way we live, communicate, move and do business. Moreover, the new emerging digital technologies are going to fully transform life and businesses, and it is crucial to be prepared with updated knowledge, skills and mindsets. No matter the industry sector, all organizations must undoubtedly take the initiative of digital transformation empowered by emerging digital technologies before the disruption drives them away from business and behind their competitors. Furthermore, data science is one of the most important disciplines in the 21st century, due to the profound knowledge and wisdom that may be extracted from transactional data to drive businesses and provide executives with actionable insights to make informed decisions. Additionally, data science is an emerging discipline using machine learning to build analytical models. Due to the large amounts and various types of data being processed in a timely manner, big data becomes the driver for data science to assure the delivery of outcomes with values. By attending this unmissable and invigorating online course, you will gain key insight into new and future technological trends which are and will continue to shape global business and modern society. The program presents, explores and discusses the new emerging digital technologies, such as:

  • Data Science
  • Data Analytics
  • Machine Learning
  • Artificial Intelligence
  • Deep Learning
  • New products (such as autonomous vehicles and commercial unmanned Aerial Vehicles (UAVs), including drones and taxis)
  • Digital Twin
  • Big Data
  • Internet of Things & Industrial Internet of Things
  • 5G
  • Smart Cities
  • Cloud Computing & Cybersecurity
  • Blockchain technology (and its impact on technology and business directions)


Your Instructor


Prof. Samir El-Masri
Prof. Samir El-Masri

Prof. El-Masri received his Electronic Engineering Degree (1993), his Software Engineering Master’s Degree (1994) and PhD (1997) from Grenoble National Polytechnic Institute (France).

He worked at Hokkaido University (Japan) from 1998 until 2001, leading the development of an advanced software system project for telecommunications companies NTT and DoCoMo, and he was Assistant/Associate Professor at University of Western Sydney (Australia) from 2001 until 2006.

Prof. El-Masri worked in the IT industry as a Senior Project / Program Manager in leading IT consulting companies in Sydney, Australia from 2006 until 2009. Prof. El-Masri was a Professor and Senior eHealth Industry Consultant from 2009 until 2014 at King Saud University (Saudi Arabia). He has more than 100 published research papers on advanced digital technologies in international journals, books and conferences.

Prof. El-Masri worked for General Electric (GE) from 2014 as a Senior Regional Director for industrial Internet and digital projects in the MENA region until 2017. Prof. El-Masri is Certified Artificial Intelligence Practitioner, Artificial Intelligence for business, Certified in Digital Business Transformation Management, PRINCE2, Certified Blockchain Expert, and he now works as a Senior Consultant, expert and professional Trainer in Digital Transformation, Artificial Intelligence, Blockchain, Big Data Analytics, Data Science, Machine Learning, cloud platforms, and Internet of Things (IoT).

Prof. El-Masri is a public speaker, the founder and the CEO of Digitalization providing consulting and training services to the large companies and organizations in the region on Digital Transformation and emerging Digital Technologies.


Course Curriculum



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
You have one full year of access to the materials and unlimited attempts to take the exam
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Who the Course is for?
The course is suitable - without pre-requisites - for any business or technology manager, leader, director, executive, CIO, CTO, CDO, CFO, COO or CEO from any industry. Including Digital Transformation Consultants.

Get started now!